Co-Marketing allows like-minded brands to forge an alliance and pool their marketing efforts. This can work at any level of business, from Pepsi products at a sports venue, to consumer electronics. Do you remember Apple “giving away” a U2 album on 500 million iOS...
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Are you BORED? Do you need to get away from it all? This weekend, bring your family to Disneyland. We’re conveniently located and fun for the whole family. Come to Disneyland! Have you heard this before? It’s the pitch for Disneyland – from fifty years ago. This...
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When you rob a ship, what name is on it? It’s not MINE! After a successful run of twenty-three years as a Pirate, I believed I could offer the market the Ultimate Pirate Ship. My ships are tougher, faster, and more reasonable than the competition. I use all my...
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Can LinkedIn Truly Be The New Cover Letter? The short answer is yes! However, that’s boring, so let’s explore why this is true. Of late, I have seen articles on Cover Letters – What’s the best way to write a Cover Letter? What should be included in my letter? The...
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LinkedIn is a business network, and it should not be like Facebook! This war cry has become prevalent of late, and I will explain why I believe this is the wrong attitude. Before you sharpen the pitchforks and light the torches, please allow me to illustrate. Let...
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