Physical Products
Inventory, variations, shipping rules, tax. The classic store, done without the clutter.
E-Commerce Website Design
Products, services, tickets, classes, memberships, subscriptions. If people can pay for it, I can build a store that sells it, takes the order cleanly, and keeps working as you grow.
I'm an e-commerce website designer and WooCommerce developer based in Mount Laurel, NJ, working with businesses across South Jersey, Philadelphia, and anywhere a store needs building.
What You Can Sell
A store is only "a store" if what you sell is a product. Most of the businesses I work with sell something else, and the build changes to match.
Services
Quote-based or fixed-price, with booking or intake built into checkout.
Tickets & Events
Timed sales, capacity limits, QR or email tickets.
Classes & Memberships
Recurring billing, member-only content, class passes.
How a Philadelphia dance studio sells classes onlineDigital Downloads
Files delivered automatically on payment, licensed if needed.
Subscriptions & Recurring Orders
Boxes, retainers, anything billed on a schedule.
Why I Build Stores on WooCommerce
For most of the businesses I work with, WooCommerce on WordPress is the right long-term answer, for one reason above the rest: you own it.
You own the store
No platform fees on every sale, no terms that change under you, and the whole thing moves with you if you ever change hosts or developers.
It does everything the hosted platforms do
Variations, inventory, cost of goods, coupons, tax, shipping, abandoned-cart recovery, reviews, and the rest, and the pieces you don't need aren't bolted on.
Payments your way
I recommend Stripe for most stores: cards, Apple Pay, Google Pay, and buy-now-pay-later through one processor. If you already use another processor with a direct WooCommerce integration, I can work with that too.
It's still a website
Your blog, your SEO, your landing pages, and your store live in one place, under one login, and search engines treat it as one site.
Not every business needs this. If you sell three things and want zero maintenance, I'll tell you that too.
What a WooCommerce Build Includes
Every store I build starts from the same checklist, then gets shaped to what you sell.
- Kadence theme and Shop Kit: fast, built for WooCommerce, light on plugins
- Product setup, variations, and categories
- Stripe checkout with Apple Pay and Google Pay
- Shipping zones, rates, and label integration
- Tax by location
- Coupons, sales, and gift cards
- Order emails that look like your brand
- Abandoned-cart and post-purchase email through FluentCRM
- Reviews and product Q&A
- Inventory and low-stock alerts
- Analytics and conversion tracking (GA4, Meta, Google Ads)
- Speed, security, and accessibility, the same standard as everything I build
Case study · Classes & memberships
A Philadelphia dance studio selling classes online
Not a product catalog: class registration, passes, and a schedule the studio runs itself. The same build approach works for tickets, memberships, and anything else that isn't a box on a shelf.
Already Have a Store?
Rebuilds, migrations from other platforms, speed and checkout fixes, and ongoing care. Moving a store means moving products, customers, and order history without losing search rankings, and that's planned before anything moves.
E-Commerce Questions I Get Most
Do you only build on WooCommerce?
WooCommerce is what I build new stores on, and what I recommend. I can migrate a store into WooCommerce from another platform, but WooCommerce is where I do the building.
How much does an e-commerce website cost?
Stores are billed on time like every project I do, and the range is wide because a six-product shop and a 600-product catalog with subscriptions are different jobs. I'll give you a straight estimate after a short conversation. See my rates.
Can I manage products and orders myself?
Yes. That's most of the point. I set it up, show you how, and stay available.
Will it be fast?
WooCommerce has a reputation for being slow because most WooCommerce sites carry forty plugins. Mine don't. Speed, accessibility, and security get the same treatment on a store as on any site I build.
Can you sell classes and tickets, not just products?
Yes. See the dance-studio case study for a real one.
Ready to start selling online?
Tell me what you sell and I'll tell you the straightest way to get it online.