Relevance
Does your profile and your website clearly say what you do, in the words your customers actually search?
When someone nearby searches for what you do, three businesses show up in the map before anything else. Local SEO is the work of making sure one of them is yours.
I'm a local SEO consultant based in Mount Laurel, NJ. I work on the things that actually move the map: your Google Business Profile, your reviews, your website's local pages, and the listings that tell Google where you are.
Google says it ranks local results on three things: relevance, distance, and prominence. You can't move your office closer to every customer, but the other two are work that can be done.
Does your profile and your website clearly say what you do, in the words your customers actually search?
How close you are to the person searching. This one is fixed, so everything else has to work harder.
Reviews, links, and mentions around the web that tell Google you're the established choice.
Categories, services, description, hours, photos, and the details most profiles leave blank.
A simple way to ask every happy customer for a review, and help replying to the ones you get. More reviews and good replies are among the signals Google names.
Pages for the towns and services you want to win, written for people, not stuffed with keywords.
Your name, address, and phone number the same everywhere Google looks.
Structured data that tells search engines exactly who you are and where you work.
I track where you show up in the map, so you can see what's moving and what isn't.
Where you show up today, in the map and in the regular results, and why.
Your profile, your site, and your listings, in priority order.
Reviews and local pages, steadily, month over month.
Map and ranking tracking you can check yourself.
I'm based in Mount Laurel, and I've been building and optimizing websites for New Jersey businesses since 2012. I do the work myself, on your profile and directly on your site, so recommendations don't sit in a report waiting for someone else's developer.
Spencer Taylor was a huge help in marketing my local business. […] Many more people now contact me through the site. […] The traffic to my website has increased by 67% and my end of year revenue has never looked so good.
Having found him on a google search for nearby wordpress developers I was nervous. But his knowledge and approach on helping us expand site pages to an existing yet outdated wordpress powered site was so helpful. He is experienced, has fair pricing and always available to jump on calls as needed throughout project.
He was able to provide great value through his web development expertise, website tools, and SEO skills, to get me an updated website that now looks more modern and feels way faster. I highly recommend.
Local SEO is billed the same way as all my work: prepaid blocks of hours from $100 an hour down to $85 an hour, tracked in 15-minute increments, with no contract. Most businesses start with an audit and a focused block of fixes.
$500
$900
$1,700
Local SEO is the work of showing up when people search for a business near them, especially in the map results at the top of Google and on Google Maps.
Profile fixes can show movement within weeks, and most businesses see steady improvement over one to three months.
A Business Profile can appear without one, but a website with clear local pages gives Google more reasons to trust your profile, and gives customers somewhere to go.
No. Nobody can guarantee Google results, and Google says there's no way to pay for a better local ranking. What I can promise is honest work you can see and tracking you can check.
Yes. I work with businesses across New Jersey and the Philadelphia area, and the same work applies anywhere.
Local SEO is the part of SEO focused on the map and nearby searches. My SEO services page covers the broader work: audits, content, and technical SEO.
Tell me what you sell and where you want to be found. I'll look at your Google Business Profile and your website, then tell you plainly what would move you up on the map and what it would take.
The first conversation is free, and there's no contract. If you decide to go ahead, you'll get an estimate of the hours before any work starts.
Spencer Taylor
Web designer & developer
Mount Laurel, New Jersey