Articles and tutorials on WordPress, Divi 5, web design, and running a small-business website.
Looking at other business websites is the fastest way to figure out what you want from yours. These are six small business websites I designed and built, what each one had to do, and the design choices that make it work.
Read the articleWix and Squarespace make it easy to start a website. Leaving is a different story. Here is what comes with you when you move, what has to be rebuilt, and how to keep the Google rankings you've earned.
Read the articleMost comparisons of Shopify and WooCommerce line up features. The features are close enough that they rarely decide anything. The better question is who owns the store, what it costs you every month, and what happens if you ever want to leave.
Read the articleNo dashboard, no page builder, no problem. What you need to edit a static website with your AI assistant, how a guidebook keeps the site safe, and what everyday edits look like.
Read the articleStatic site vs WordPress, the plugin export vs a clean rebuild, and the six steps I follow to convert a WordPress site to a fast, static one without losing rankings.
Read the articleWhat actually drives the price of a small business website, how many hours typical sites take, the costs that continue after launch, and how to compare quotes.
Read the articleMost of what matters when you hire someone to make a website isn't visible until months after launch. The questions to ask first, and the red flags to walk away from.
Read the articleA business can't delete a review on its own Google Business Profile. Here's when Google will remove one, how to report it, and what actually works instead.
Read the articleJeff Savastano runs an embroidery shop, a formalwear store, and a firefighter apparel brand out of Nutley and Morristown. Each one needed something different from its website. Here is how three WooCommerce stores on one stack solved three different problems.
Read the articleA 100 in PageSpeed Insights is a ceiling, not a measurement. How the score is built, why time to first byte isn’t in it, what Google actually ranks on, and which numbers to compare instead.
Read the articleAfter years on Divi, my own site is now plain HTML and CSS: PageSpeed 78 → 98–100, layout shift 0.67 → 0, nothing to update, and faster to add to. Here is why, with the numbers — and who should not do this.
Read the articleA slow Divi site usually comes down to hosting, caching, images or plugins, not Divi itself. How to find the real cause and fix it, step by step.
Read the articleBuild custom CSS Grid layouts in Divi 5 visually with the new Grid Editor: columns, gaps, spans, offset rules and responsive tweaks. No code. Step by step.
Read the articleAdd live search, category filters and sorting to any Divi 5 blog or portfolio loop with the new Post Filter module — no plugin, no code. Step by step.
Read the articleSecond Chance Dance is a Philadelphia dance studio built on one idea: it’s never too late to dance. They came to me with a dated website that didn’t reflect that warmth — and, more importantly, wasn’t built to do its real job: fill classes and get people onto the studio’s booking app. Here’s how I […]
Read the articleLast week, a respected Philadelphia gallery — more than a century old — woke up with no website. Seventy-two hours later it was live again on a brand-new, secure, extensible site, built from the ground up. Here’s how modern, AI-augmented consulting made that possible — and what it means for your business. The situation A […]
Read the articleBuild a fully functional off-canvas slide-in menu in Divi 5 using native Canvases and the Interaction Builder — the exact steps and settings that actually work.
Read the article
