Refresh
If the platform underneath is sound, I keep it and redesign what visitors see: layout, navigation, and the path to your contact form. This is the fastest option.
Website Redesign Services
If you want a better website without losing what you've earned, I keep your content, your addresses, and your search rankings, and give you a site that:
- Works on a phone.
- Loads fast.
- Brings in leads.
I redesign websites for small businesses and agencies across South Jersey and Philadelphia.
Signs your site needs a redesign
If you're not sure your site needs a redesign, check it against the signs I see most often:
One of these might only need a fix. Two or three usually mean it's time to redesign.
- It's hard to use on a phone, and most of your visitors are on one.
- It loads slowly, and the PageSpeed Insights score (Google's free speed test) is in the red.
- The things that matter, like booking, calling, or asking for a quote, are buried.
- Every update feels risky, because no one remembers how it was built.
- It was hacked, or it runs on plugins and themes that stopped getting updates.
Refresh, rebuild, or move to static: how I choose
I look at what your site has to do, then pick the smallest change that gets you there.
Rebuild
If the site is slow, fragile, or built on tools that no longer fit, I rebuild it clean on WordPress, the right choice when you need a store, logins, or memberships. I build with Kadence, Elementor, Divi, and the block editor.
Move to static
If your site's job is to explain what you do and bring in leads, a static site (plain HTML files, with no database and no plugins) can be faster, more secure, and nearly maintenance-free. I converted my own site to static and explain the trade-offs in how to convert a WordPress site to a static site.
I'll recommend one, and explain why, before any work starts.
What I keep: content, addresses, and rankings
A redesign shouldn't cost you the search traffic you've built. Before I change anything, I list every page, post, and image on your current site.
Content
Your words and images move to the new site. Nothing disappears without your say.
Addresses
Pages keep their current web address wherever possible.
A redirect for every old page
When an address has to change, a 301 redirect sends visitors and search engines from the old address to the new one, so links and rankings carry over.
Each page is also built to industry best practices for accessibility, with a 100% accessibility score in Google PageSpeed Insights verified on every page before launch. For speed, I set up caching correctly instead of stacking performance plugins, convert images to WebP, and load plugins only where they're needed. I measure before and after in PageSpeed Insights, and if your host is the bottleneck, I'll tell you.
Proof: two Philadelphia redesigns
The Print Center, rebuilt in under 72 hours
The Print Center, a century-old Philadelphia gallery, had its site hacked and taken offline. I rebuilt the primary site clean on secure infrastructure and had it live in under 72 hours: 107 pages, 75 posts, and more than 3,300 media files, reconciled with zero broken links and a 100 accessibility score. Read the Print Center case study.
Second Chance Dance, rebuilt mobile-first
Second Chance Dance had a dated site that was hard to use on a phone and buried what mattered. I rebuilt the whole site mobile-first on WordPress and Divi, carried its search rankings over with 18 redirects, and pointed every page toward the studio's booking app. Read the Second Chance Dance case study.
More work is in my portfolio.
Website Redesign FAQ
Will a redesign hurt my Google rankings?
Not if the move is handled carefully. Content stays, addresses stay where possible, and every changed address gets a redirect. That's how I carried Second Chance Dance's rankings through its rebuild.
How long does a website redesign take?
It depends on the size of the site. Most custom builds run four to six weeks from kickoff to launch, and redesigns can be faster. I'll give you a timeline with your hours estimate.
Do I have to switch platforms?
No. If your platform fits what the site needs to do, I'll keep it. I only recommend a move to WordPress or a static site when it solves a real problem.
What happens after launch?
You own the site. If you'd rather not handle updates yourself, my Webcare maintenance plans start at $129 a month and include 24/7 uptime monitoring.
How pricing works
I bill by the hour, and you get an hours estimate before any work starts. Most small business sites take 10 to 40 hours, which is about $900 to $3,400 at my block rates.
You buy a block of prepaid hours: 5 hours for $500, 10 hours for $900, or 20 hours for $1,700. The five-hour block is the minimum purchase. No commitments, no contracts, no gotchas. Details are on my rates page and in what a small business website costs.
Tell me what your current site does and what it should do. I'll help you choose a refresh, a rebuild, or a move to static, and give you an hours estimate before any work starts.
Spencer Taylor
Web designer & developer
Mount Laurel, New Jersey
- Call or text
- Email Spencer
- Mon–Fri, 10 AM – 6 PM
Emergencies anytime